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This May, our BIMA Conference gets a sister event aimed at digital professionals working in/with brands, agencies, tech providers and more. Free to members, this springboard into the second half of 2021 will arm you with the latest insight about tech and consumer understanding, and will include:
• Quickfire sessions featuring sector experts and brand ambassadors from Finance / Retail / Healthcare / Entertainment / Sustainability / Travel / Work
• A chance to understand the systems, tools and technologies that are driving change
• BIMA Community sessions where you can meet your peers and discuss the content.
Digital moves so fast that it’s not easy to keep track. But on 6 May 2021, BIMA will bring together brand leaders and digital experts for an afternoon designed to share the latest innovations and help you understand how to apply them.
Join 600+ digital professionals working in brands, agencies, tech providers and more, including:
• CEOs / Founders
• Department leads
• Director Level
• Creatives and Designers
• CTO / Heads of Digital
• Marketers / Account Managers
• Client Services / Business Dev
Free to BIMA Members and £49.00 + VAT only for non-members.
Ex marketing agency owner, digital trainer, keynote speaker, serial tech startup founder and now media spokesperson Dan Sodergren’s main area of interest is the #futureofwork, the #remotework revolution and #data and #tech startups. He is currently co-founder of www.YourFLOCK.co.uk with Michal Wizsehichi.
In his spare time, is a digital marketing and technology expert for the BBC. Donning the cape of consumer champion on shows like BBCWatchDog, TheOneShow and RipOffBritain and marketing tech specialist for TheStephShow, SuperShoppers and RealFakeAndUnknown.
His favorite being reviewing the newspapers from a positive tech POV for BBC Breakfast. And getting to be a much sought after host and guest on podcasts and webinars speaking as a technology futurist. As well as being a guest on countless radio shows.
He volunteers as the Diversity and Inclusion head for the Manchester Publicity Association to change opportunities for underrepresented groups in the creative, digital and tech industries in Greater Manchester. Under the banner, he created #TheBigIDEA. Inclusion. Diversity. Equality. Action.
Why do all this? As his main interest is in the future. Be that the future of marketing, or the future or work or how technology will change the world for the better. And how #DiversityAndInclusion will help us to this with the #Tech4Good and #Tech4All movement.
Find out more on bit.ly/DanSodergren
Dr Mala Mawkin is an award-winning healthcare innovation researcher, writer and speaker. She was featured on the Forbes 30 Under 30 List, Vogue UK 10 Rising Female Stars 2018 and Women of the Future UK Awards Finalist 2019.
Dr Mawkin launched and hosts the Royal Society of Medicine’s Digital Health Podcast Series, which in 2020 reached the Top 10 Medicine podcasts on Apple, and has listeners in over 50 countries. Dr Mawkin has interviewed leading researchers and digital health experts such as Professor Sir Muir Gray.
Dr Mala Mawkin sits on the editorial board of the International Journal of Digital Health, a new journal in the IJS portfolio. She has also written for Microsoft Health’s blog and feature articles for The Guardian. She also wrote an official blog for Imperial College London for 6 years.
Dr Mawkin currently is the Head of Market Development at a growing start-up in pain management, Cellen. Cellen launched the UK’s first online clinic for chronic pain in 2020 and are researching novel approaches to pain management.
Dr Mawkin continues to be involved in medical education and is the Digital Medicine Innovation Lead at Imperial College London School of Medicine’s Clinical, Research and Innovation Course. Dr Mawkin is also a mentor for the Healthcare Leadership Academy (HLA).
Prior to this, Mala was a doctor in the NHS and has worked at institutions such as European Space Agency, working in the Space Medicine Office examining glucose tolerance in Shuttle astronauts. Dr Mawkin has also worked at Malawi’s e-health programme, Harvard & Boston Children’s Hospital’s Innovation & Digital Health Accelerator and several health tech companies in London, such as Touch Surgery (acquired by Medtronic). She has published health innovation research in leading publications including the International Journal of General Medicine.
Within charity and advocacy, Dr Mawkin was a Trustee for the Medical Women’s Federation UK charity. Dr Mawkin sits as an advisory board member for the Ideas Foundation, supporting diversity in STEM and the creative industries. Mala has represented brands such as Nike, Barbie, and Makers for Women in Science features. Mala was awarded the Imperial College School of Medicine Alumni Award for Pastoral, Charitable and Community, and was one of 2 in her graduating cohort of 300 to be awarded a Fellowship.
Professor Sam Shah is Chief Medical Strategy Officer for Numan. He continues to work with a number of accelerators and digital health companies.Sam was previously Director of Digital Development for NHS England and NHSX and he works clinically in primary care. Sam has worked on a number of initiatives including the flagship project to digitise urgent care in the NHS. He has worked across the UK health system.
Katy is the Head of Brand at Depop, building a community-first brand with equity, sustainability and social impact at its heart. Her role spans Brand Marketing and Brand integration, putting the demands and cultural experiences of the Gen Z consumer at the centre of everything. She has spent her career building inclusive, purposeful brands that are fit for the future with brands as varied as YouTube, Amnesty International, Barclays and P&G.
A multi-faceted creative individual who is currently working within Brand Marketing & Talent Management. I have worked with both grassroots and global brands on campaigns that span across Social Media, Editorial and OOH.
I relish any opportunity to develop or learn new skills because it’s important to me in building character, knowing your industry and professional growth. #Winning Access to the creative industries is difficult and near impossible for people with no contacts. I want to build the bridge that connects young people to their ambitions within the creative landscape.
Having joined in 2009, Kevin is now the Bank’s Director of Innovation. In this role Kevin is responsible for the Bank’s scouting and solutions delivery network around the world, including our corporate outpost in Silicon Valley and innovation hubs in Edinburgh and London. He leads the Bank’s innovation and Open Banking efforts ensuring the delivery of new services and business models that anticipate and respond to changing customer needs and regulatory demands.
Prior to joining the Bank, Kevin was the Head of Services within ABN AMRO with responsibility for all Technology, Operations, Property and Procurement Services across the Group. During his time with ABN AMRO Kevin held a number of senior positions including being the Services COO and leading the Operations Strategy and Change function. Prior to his time at ABN AMRO, Kevin was a Partner in Accenture’s Global Capital Markets practice based in London. Kevin led the UK Capital Markets strategy practice during his time with Accenture and was the client partner responsible for overseeing all of their work at a number of leading institutions, including being the ABN AMRO client partner for over 5 years.
He has over 30 years industry experience having worked at many different financial institutions in Europe and the United States of America. Prior to joining Accenture, Kevin obtained a Bachelor of Arts degree from Cambridge University.
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about “bought, owned and earned” media: we also look for “invented media” and “discovered media”: seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
It is a hugely valuable activity – but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had.
Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don’t make Sense, published in the UK and US in May 2019.
Rory is married to a vicar and has twin daughters of 18. He lives in the former home of Napoleon III – unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral.
Bruce Daisley is one of the UK’s most influential voices on fixing work. His book was the UK’s top selling business hardback of 2019 and is an international bestseller – translated into 14 languages. Previously he spent over a decade running Twitter and YouTube (the latter at Google) for Europe, leaving Twitter as its most senior leader outside of the US.
Bruce runs the Apple #1 Business Chart topping podcast Eat Sleep Work Repeat on work culture. He now spends his time championing reforms to workplace culture.
Our innovation sessions are designed to be quick-fire sessions, lasting no more than 7 minutes each. Within these sessions, you will hear from key industry players who will share examples of the tools, systems and latest technologies that are driving the future of our industry.