BIMA House @ Cannes 2026

BIMA House at Cannes 2026 kicks off each day with high-energy morning sessions designed to set the tone for the festival. Bringing the community together, these sessions focus on connection, conversation, and collaboration through engaging panel discussions and insightful talks. Expect fresh perspectives, practical takeaways, and inspiring ideas to energize you for the day ahead.

Day 1

09:30am – 10:15am | The Taste Gap: What AI Can’t Brief Itself On

The agencies doing the most interesting work with AI share something that doesn’t show up in their tech stack: they’ve gotten specific about what humans are actually for, and it shows in how they work, how they pitch, and what they promise clients.

The conversation keeps returning to taste. As AI makes production faster and cheaper across the board, judgment becomes the scarce thing. The call about whether something is true to a brand, whether it will earn attention or just fill space: those decisions don’t make themselves.

The agencies producing genuinely distinctive work have figured out where that judgment lives and who holds it.

Your Speakers:

Linda Tong, CEO, Webflow

Anne Stagg, CEO, Digitas UK

Neil Dennis, CEO, GAIN

Joanna Trippett, CEO EMEA, DEPT

10:20am – 11:05am | Real-Time Brands: Winning Attention at the Speed of Culture

At a time when algorithms increasingly shape discovery, relevance has become the new brand currency. The brands winning today are no longer operating through slow, linear campaign cycles; they are building real-time marketing systems designed to respond to culture, conversation and consumer behaviour as it happens.

This session explores what it really means to become a real-time brand. From AI-powered intelligence and high-velocity creativity to orchestration across content, media and commerce, leaders from brands, platforms and marketing innovators will discuss how organisations can move faster without losing distinctiveness.

What to expect:

• Why traditional marketing operating models are breaking down
• Creativity as the new targeting in algorithm-driven environments
• How brands can balance speed, relevance and brand control
• The role of AI and orchestration in modern marketing operations
• What organisational change is needed to operate in real time

Speakers:

Simon John, MD Monks UK

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Day 2

09:30am – 10:15am |

10:20am – 11:05am | Session 2

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Please note: signing up to this event means you agree to share your data with Webflow, Monks and The Online Responsability Network.

For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk