We’re looking for a variety of people from across the industry to make up our judging panel. All we ask is that you have 5 years experience in industry to qualify.

The judging process will take place in September 2025 and you are able to participate in one or two rounds of judging.

The first round of judging will be held online in early September from 1st-12th September. Here, judges will be asked to assess all submissions within a categories for eligibility against three criteria using a point scoring system. Low scoring entries will be knocked out at this round.

The second round of judging will be held in person 15-19th September in Edinburgh, Manchester, Bristol, Bournemouth and London. The judges will meet and discuss in person the remaining entries, pick a shortlist in each category and privately submit scores that will decide who will win bronze, silver or gold; all to be revealed at the ceremony in November 2025.

• Brand Experience
• Generative AI
• Immersive Experience (AR, VR, XR)
• Innovative use of digital media
• Innovative use of social
• Innovative use of content
• Innovative use of performance media (AI search, SEO, performance metrics)

• Digital Product Development
• Digital Product Build
• Transformation Project
• Trailblazers
• Digital Design / UI
• User Experience

• Business
• Consumer
• Services and Utilities
• Transport and Leisure
• Health and Wellness
• Charity and Social Enterprise
• Education
• Innovative Use of AI
• Innovative Use of Data
• Inclusive Design
• Social Good
• Agency of the Year
• Campaign of the Year
• Technology of the Year

When entering, you can also opt in to have your submission put forward for the Creative Award. This award will be judged by the BIMA Creative Council. They will be looking for the most creative pieces entered into the BIMA Awards 2025. There is no criteria; no need for strategic brilliance, stand-out performance, best use of budget, or long-term effectiveness (although that might also be true). They want to find and hero the work that makes them go “WOW! That’s really creative”.

You do not have to pay to have your submission considered for these recognition. Just ensure you check a box for “Creative Award”on the awards platform to be considered

• Must be DIGITAL and/or TECH (or have a significant digital and/or tech component).
• Submissions must be the work of a British agency and/or be for the British market.
• To keep BIMA Award winning work current, your project must have been launched, completed, redeveloped, or shown substantial measurable progress since 1 January 2024.
• Projects in beta are considered eligible.
• Your work must have in some way moved the game on and demonstrated how the organisation, product, service, or idea is at the vanguard of digital.

All BIMA Awards entries must be submitted online via the awards platform at bima.awardsplatform.com

• You can enter projects into multiple categories. Please note you will be charged per entry per category for your submissions.
• Entries consist of a 200-word overview of your work, followed by a 1000-word more in-depth explanation of how your project meets the category criteria. More information on the category criteria can be found on the awards platform.
• You can provide images, audio or video links and any other information that will help the judges to experience your work.
• You can enter your submission into multiple categories by selecting ‘Copy’ from the ‘My entries’ tab on the platform.
• Entries created during the ‘earlybird entry’ time can be edited right up until the entry deadline, so make use of the cheaper price!

Early Bird fee:

• BIMA Member: £225+vat
• Standard: £330+vat

Submit your entry before Friday 13 June to save £60+vat per entry.

General Entry fee:

• BIMA Member: £285+vat
• Standard: £390+vat

Submit your entry before Friday 11 July.

Late Entry fee:

• BIMA Member: £335+vat
• Standard: £440+vat

£50+vat will be charged as an extra admin fee for entries made after the entry deadline.

No entries will be accepted after Friday 18 July.

BIMA Members can use their free entry until the General Entry deadline. After that, they will be charged £50+ VAT as an extra admin fee.

If you have any questions about entering the BIMA Awards, please contact the team at awards@bima.co.uk.