BIMA Client Relationship & Management Bootcamp

The BIMA Client Relationship & Management Bootcamp is a client relationship and management programme designed to transform agency/client relationships and to create much happier, more profitable and productive agency and client teams working in partnership together.

It’s packed with tips from real life clients, allowing attendees to understand how clients really think and what they want from their agencies. In addition to helping attendees build stronger and more authentic relationships with their client partners, the programme outlines how to use these relationships to write better creative briefs, present creative work more successfully and to help deliver increased organic growth for the agency.

The BIMA Client Relationship & Management Bootcamp also offers a behaviour change and measurement framework to monitor progress, embed learnings and improve relationship quality over time.

The course is structured in six modules (2 x 90 & 4 x 120 minute modules), and it draws from a wide range of sources ranging from the lived experience of some of the best in the field and classic marketing texts, to contemporary  psychology and popular culture.

Modules 1-3 focus on how to build strong relationships; whilst Modules 4-6 outline how to leverage these relationships to create better outcomes – better briefs, better work  and organic growth.

1. Why relationships are so important. Becoming a trusted advisor.
2. Closing the empathy gap. Why your role is the most important one of all.
3. Making connection. Understanding your client’s world.
4. Relationship dynamics, communication and the creative brief.
5. One team thinking’ and working with ideas.
6. Selling more sauce and embedding behaviour change.

The course provides a unique relationship-centred perspective on marketing, and as such the bootcamp is suitable for all levels from those leading client relationships through to mid-level managers and indeed those just starting out.

The BIMA Client Relationship & Management Bootcamp has been written and researched with the input of over 125 client-side and agency leaders and is delivered by James Hayhurst, an ex-agency leader turned Unilever marketeer with 20+ years’ total agency and client-side experience.

6 sessions:

• Monday, 7th October
• Monday, 14th October
• Monday, 21st October
• Monday, 4th November
• Monday, 11th November
• Monday, 25th November

Costs:

• BIMA Member: £1000+vat
• Non Member: £1250+vat

Please note that bookings are closing on Friday, 20th September. Only 15 places available.