According to Google, 61% of people expect personalised experiences from organisations’ websites based on previous journeys and preferences. A lack of a tailored experience could be the reason for a failed conversion or reconversion.
Digitally native organisations benefit the most from incorporating marketing features such as personalisation. It is stated that customer relationship strength and revenue can be driven up to 25% with the successful implementation of personalisation marketing. This is an opportunity that organisations can’t afford to miss, no matter the size or digital success. As the marketing environment is constantly changing, businesses across every sector fall risk of losing out to digitally savvy competitors.
A large number of organisations have already ‘invested’ into personalisation but there is no evidence of this on their site. Whether this is down to improper technology selection or poor implementation, the idea of a digital transformation alongside an accredited partner of Peerius Episerver should be welcomed with open arms to drive digital presence and unlock the awaiting internet potential of your organisation.