Organisations across sectors invest a hefty fee into websites built on overpriced platforms that never get seen by search engine users. 68% of experiences online start with a search engine, to get the best ROI on your site’s investment, digital marketing teams should be ranking for the terms relevant to the company’s expertise and industry.
Over 50% of smartphone users found a new business while using a search engine. Not only is being mobile accessible good practice but is rewarded when considering the SEO quality of your content marketing.
Optimising your company’s site for search engines is the digital marketing strategy that all sectors should be adopting. To learn more about SEO for insurance companies read our introduction guide.