We are proud to announce that Base Creative and exceptional™ have achieved B Corp™ certification.
Achieving B Corp™ certification means that Base Creative has met rigorous standards that evaluate our impact on our employees, clients, community and the environment. This underscores our commitment to the highest standards of social and environmental performance, accountability and transparency.
We achieved a B Corp™ impact assessment score of 89 – well above the 80 points required for certification and the 50.9 median score for businesses that complete the assessment. This score reflects our dedication to using strategic digital marketing as a force for good, ensuring that our operations and strategies contribute positively to society and the planet.
For our clients, this certification enhances the trust and credibility of our services, demonstrating that we prioritise ethical and sustainable practices in all our endeavours. Our B Corp™ status also helps our clients attract purpose-driven audience groups who value brands committed to social and environmental responsibility. This alignment supports the long-term, sustainable growth of our clients’ brands, with organisations increasingly seeking to work with companies that reflect their values.
Being part of the B Corp™ community connects us with a global network of like-minded businesses dedicated to making a positive impact. This network provides valuable opportunities for collaboration and innovation, allowing us to bring fresh, impactful ideas to our clients. Our commitment to continuous improvement means we are always looking for ways to enhance our services and deliver even greater value to our clients.
Base Creative CEO Iain Scott said, “This is probably one of the highest accolades the agency has received in the 18 years since it was founded. One year ago, the team sat down to ask ourselves a question: who are our dream clients for the year ahead? As we began putting ideas up on the board, one common theme became clear. We want to work with businesses that are having a positive impact on people and the planet. Now, we’re joining over 2000 other UK businesses that have met high standards of sustainability and transparency, and who want to use their work as a force for good.”
Base Creative remains dedicated to using strategic digital marketing to amplify the work of organisations that are having a positive impact on the world. We look forward to continuing this journey and helping our clients achieve their goals while contributing to a more sustainable future.