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The greatest thing B2B marketing teams can do is create leads that turn into business. With a mind-set of responsibility for sales, you will have more influence and a better chance of delivering real success.
B2B marketing teams need to think about sales as another marketing channel – just like the website, or PPC, or email, or social.
If you can understand how the sales team works, and how leads are allocated and qualified, you’ll better understand how to provide the sales team with leads at the right point, with the information they want to know so they can qualify them accurately.
Learn more about aligning sales and marketing to harness the power of digital influence.