How did interior design influencer, Siobhan Murphy, Ogilvy’s behavioural science team, and some mind-reading tech deliver £77 for every £1 spent for Argos?
In 2022, Argos asked us to drive growth of their home and furniture offering by showcasing their ever-evolving product range. They needed to shift the perception of Argos as a shop for “distress buys”, to replace a broken kettle or a mattress for mum, to an inspirational destination for homeware.
Our homes express who we are; but despite being a nation full of personality, Britain was defaulting to drab. “Greige” was sweeping the nation, our favourite sofa colour was grey!
We needed to help Britain’s personalities shine at home. Enter “Make Yourself, at Home”, an entertaining multi-platform content series featuring Siobhan Murphy, and mind-reading tech helping families trust their instincts and find their unique interior style, and an attention-holding platform for Argos products.
Effectiveness: Gold
Argos Team