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I’ll be judging the Strategist and Consultants category
I’ve spent my entire career in marketing and have always admired the work, creativity and output of the industry. I’m excited to be part of the BIMA 100 judging panel to share my point of view on what ‘great’ looks like and champion those who are breaking barriers and creating new ways of thinking.
Picking a winner based on individual contribution versus what could (and would) have been a combined team effort – the challenge is how to determine what role the individuals played in making the work a success. Comparing how they went above and beyond to provide value and expertise.
How the individuals turned data/insights into actionable outputs that shaped the outcome of the project. What barriers and conflict the individuals overcame to ensure that they were positioned as a core contributor.
It’s been a super challenging year for everyone, so I think this year’s BIMA 100 will provide greater depth, grit and challenger-spirit given all the circumstances we’ve been facing.