Agency Marketing Report 2023

Agency marketing is hard. Many agencies simply lack the resource or do not carve out any time for their own marketing. Over time, working with agencies, we noticed many of them do not practice what they preach to their clients. 
 
We wanted to communicate to agencies how important their own marketing was for success and thought hard data would be best to send that message. From there, the ‘Practice what you preach’ agency marketing report was born.  

This research primarily aimed to test our hypothesis that ‘agencies do not practice what they preach’. We also hoped to identify where agencies excel and where they can improve across different marketing competencies.
 
We have assessed the marketing of over 100 agencies of all shapes and specialisms, now you can discover the full findings. Here are some of the headlines:

• 65% of full-service agencies are not practicing what they preach
• 74% of agencies have a very unclear proposition
• 73% do not clearly explain the challenges they solve
• 44% produce content without a clear audience in mind
• 33% of agency websites have no clear call-to-action

You can download the full report here for in-depth insight into how to evolve and elevate your agency’s own marketing. 

Download now.