With over 40 years in business, Aardman decided it was the right time to consider an evolution of their visual brand identity. true were approached by Aardman with the challenge of designing and building a new B2B corporate website that would reflect the updated brand, showcase their trademark ‘wonk’ style but also fulfill fundamental business objectives and provide a seamless user experience for a variety of different commercial audiences.
In close consultation with the team at Aardman, true designed and developed Aardman.com: a refreshed new website to reflect their updated visual identity, with an improved technical platform on Umbraco and carefully considered UX journeys for all key audiences.
Best Digital Design: Gold