Judging for BIMA Digital Day 2025 is complete — and what a year it’s been.
A huge thank you to the 5,000 students from 100 schools across the UK who took part. The creativity, ambition and clarity of thinking we saw this year was remarkable. We hope Digital Day offered a real insight into what a future in the digital industry could look like.
Thank you, too, to our brilliant agency and brand partners who make this initiative possible. Your support continues to inspire the next generation of digital talent.
Now, to the winners.
Tara, Joi, Beatrix, Imogen and Maggie
Dr Challoner’s High School
Campaign: Speed of Light
The judges at Aston Martin were blown away by the ambition and detail of this submission.
“Their campaign around Aston Martin and the speed of light really impressed us — the comprehensiveness of the work, how well it could be applied to our brand, and the level of detail was astounding. We’re really looking forward to hosting you at our Gaydon HQ in the coming weeks.”, said Azhar Kholwadia, Head of Digital and Growth, Aston Martin
The team has won £500 for their school, and will be hosted at Aston Martin’s state-of-the-art headquarters in Gaydon.
Congratulations to an exceptional group.
Beau, Sienna, Elodie, Grace and Annabel
Liverpool College
Concept: Integrating HelloFresh with Duolingo
This idea stood out for its originality and strong understanding of audience engagement.
“At HelloFresh, we are constantly looking for fresh perspectives and bold ideas, and the work we’ve seen for BIMA Digital Day 2025 has been incredibly exciting. We saw some stand-out creativity from schools all over the UK.” said Liv Haddow, Senior PR Manager, HelloFresh
Becky Simms, Founder and CEO of Human First Collective, added:“The ideas showed real creativity and insight, with many students exploring how technology can bring dinnertime back to the heart of family life. Choosing a winner was incredibly tough, but the standout idea impressed the HelloFresh team so much it’s now being discussed internally.”
The team has won £500 for their school, alongside additional prizes from HelloFresh.
An outstanding achievement.
We’re delighted to confirm that BIMA Digital Day will return on 10 November 2026.
Each year, Digital Day grows in scale and impact. It connects students with real-world briefs, real brands and real industry professionals — giving them a tangible experience of the digital sector in action.
If you’d like to be part of Digital Day 2026:
Schools: Register your interest here
Agencies and brands: Join us in shaping the next generation of digital talent here
Sign-ups close in September 2026, so we encourage early registration.
For more details or to get involved, visit the official BIMA Digital Day page. For media inquiries or interview requests, please contact comms@bima.co.uk.
Digital Day isn’t just about a single day in November. It’s about widening access, building confidence and showing young people that they belong in this industry.
To every student who took part this year: keep building, keep questioning, keep creating.
We’ll see you in 2026.
——————————
Thank you to our Digital Day sponsors EPAM and Human First Collective:
And 2025 challenge partners Aston Martin and HelloFresh:
