Why this founder slept soundly on deal day

By M&A Advisory
17 Feb 2026

๐–๐ก๐ฒ ๐ญ๐ก๐ข๐ฌ ๐Ÿ๐จ๐ฎ๐ง๐๐ž๐ซ ๐ฌ๐ฅ๐ž๐ฉ๐ญ ๐ฌ๐จ๐ฎ๐ง๐๐ฅ๐ฒ ๐จ๐ง ๐๐ž๐š๐ฅ ๐๐š๐ฒ

The night before signing, most founders don’t sleep.
Their minds race with the usual 3 am questions:

“Have I chosen the right buyer?”
“Will my team be okay?”
“Am I leaving money on the table?”

But one founder we worked with recently?
He went to bed early. Phone on silent. Slept straight through.

Here’s why.

Six months earlier, he wasn’t even sure his business was “ready” for sale.
So we took our time. We mapped the market, refined the positioning, and
ran a structured process that brought multiple buyers to the table.

By the time deal day arrived, he already knew:

๐Ÿ‘‰ ๐“๐ก๐ž ๐›๐ฎ๐ฒ๐ž๐ซ ๐ ๐ž๐ง๐ฎ๐ข๐ง๐ž๐ฅ๐ฒ ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐จ๐จ๐ ๐ก๐ข๐ฌ ๐ฏ๐ข๐ฌ๐ข๐จ๐ง and shared it.
๐Ÿ‘‰ ๐“๐ก๐ž ๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐š๐ฅ ๐Ÿ๐ข๐ญ ๐ฐ๐š๐ฌ ๐ซ๐ž๐š๐ฅ, not forced.
๐Ÿ‘‰ ๐‡๐ข๐ฌ ๐ญ๐ž๐š๐ฆ’๐ฌ ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž ๐ฐ๐š๐ฌ ๐ฌ๐ž๐œ๐ฎ๐ซ๐ž, with more opportunities than before.
๐Ÿ‘‰ ๐•๐š๐ฅ๐ฎ๐ž ๐ฐ๐š๐ฌ ๐ฆ๐š๐ฑ๐ข๐ฆ๐ข๐ฌ๐ž๐, thanks to healthy, well-managed competitive tension.
๐Ÿ‘‰ ๐“๐ก๐ž ๐ž๐š๐ซ๐ง-๐จ๐ฎ๐ญ ๐ฐ๐š๐ฌ ๐š๐œ๐ก๐ข๐ž๐ฏ๐š๐›๐ฅ๐ž, not wishful thinking.

So when the papers hit the table, it didn’t feel like a cliff-edge moment.
It felt like the natural next step, one he’d already rehearsed with clarity and confidence.

That’s the power of proper preparation.
It doesn’t just get you a deal.

๐ˆ๐ญ ๐ ๐ข๐ฏ๐ž๐ฌ ๐ฒ๐จ๐ฎ ๐ฉ๐ž๐š๐œ๐ž ๐จ๐Ÿ ๐ฆ๐ข๐ง๐.

AdvertisingBrandingBusinessClient servicesContentCreativeDesignDevelopmentIndustryLeadershipMarketingStrategySustainabilityTech

Latest news