๐๐ก๐ ๐ญ๐ฌ๐ฌ-๐๐๐ฒ ๐๐จ๐ฌ๐ญ-๐๐๐ซ๐ ๐๐ซ ๐๐๐ญ๐ข๐จ๐ง ๐๐ฅ๐๐ง
The deal is done, the champagneโs been pouredโฆ and then comes the part that really matters.
From what weโve seen, those first 100 days after a merger are where the tone is set, for better or for worse. Itโs the window where confidence is either built or shaken, and where value is either unlocked or slowly eroded.
A focused, human-centred action plan makes all the difference. Here are the five priorities we believe matter most in those early days:
- ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ ๐๐ข๐ซ๐ฌ๐ญ.
Shared values, behaviours and leadership styles donโt โjust happen.โ The work starts long before Day 1, and continues every day after.
- ๐๐๐๐ฌ๐ฌ๐ฎ๐ซ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ.
Clear, steady communication builds trust. Clients want to know nothing important is changing except your ability to serve them even better.
- ๐๐จ๐ฅ๐ ๐จ๐ง ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐๐ฅ๐๐ง๐ญ.
Your best people are your biggest asset. Identify them early, support them, and make sure they feel part of the future.
- ๐๐ฅ๐ข๐ ๐ง ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐จ๐ฉ๐๐ซ๐๐ญ๐.
Systems, processes, reporting; they all need attention. Momentum only lasts if the organisation can actually run at the speed of the strategy.
- ๐๐ซ๐ข๐ง๐ ๐๐ฅ๐๐ซ๐ข๐ญ๐ฒ ๐ญ๐จ ๐ญ๐ก๐ ๐ฏ๐ข๐ฌ๐ข๐จ๐ง.
Everyone should understand why the merger happened and the direction you’re heading together.
The first 100 days wonโt fix everything, theyโre not meant to.
But they do shape the trajectory: trust, culture, pace, belief.
Get them right, and you build on solid ground.
Get them wrong, and you risk months, even years, trying to rebuild what slipped away.
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M&A Advisory
M&A Advisory is a central London based mergers and acquisition specialist advising on company sale and acquisition in the global PR, marketing communications and Martech sectors. With a 25-year heritage, the practice is built upon excellent market knowledge, sound business experience and the highest possible deal completion rates. The team are all experienced professionals and business practitioners who deliver a high quality, cost-effective advisory and execution service. There is a focus on maximising value by ensuring a strong cultural fit and an outstanding business proposition.
M&A Advisory can advise on the right timing, find the optimum partner, consider all cultural and business issues, and recommend the best path to value. Whether there is a need to establish how much a business is worth, how much value can be added before a sale, what buyers are looking for, or deal with unsolicited approaches, M&A Advisory can help.
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