Being niche is powerful.
It gives you focus, credibility, and authority.
But here’s the danger: what made you distinctive yesterday can make you invisible tomorrow.
Markets evolve. The client needs to diversify. Competitors encroach. Investors look for resilience.
And if you stay in a too-narrow a lane for too long, your hard-won niche can become a cul-de-sac.
The best businesses balance focus with foresight. They double down on what they’re known for, while systematically widening their offer, client base, or geography.
That’s not “dilution.” That’s future-proofing.
In M&A, buyers don’t just value what you are today. They value what you could become.
A company that evolves beyond its original niche commands stronger multiples, attracts broader interest, and secures a more resilient future.
So the question isn’t “Should we stay niche?”
It’s “For how long?”
If you’re a founder wondering whether it’s time to broaden or how to position that growth story for maximum value, let’s talk.
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M&A Advisory
M&A Advisory is a central London based mergers and acquisition specialist advising on company sale and acquisition in the global PR, marketing communications and Martech sectors. With a 25-year heritage, the practice is built upon excellent market knowledge, sound business experience and the highest possible deal completion rates. The team are all experienced professionals and business practitioners who deliver a high quality, cost-effective advisory and execution service. There is a focus on maximising value by ensuring a strong cultural fit and an outstanding business proposition.
M&A Advisory can advise on the right timing, find the optimum partner, consider all cultural and business issues, and recommend the best path to value. Whether there is a need to establish how much a business is worth, how much value can be added before a sale, what buyers are looking for, or deal with unsolicited approaches, M&A Advisory can help.
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