A “craft” is any skill that creates something, and that’s all the tech and digital industry does. Other sectors look to ours for continuous, rapid innovation – but that comes with a price… and it’s the people who pay it.
In its current form, the tech and digital sector needs a high-performance work rate at all times in order to meet demand – but we weren’t built for this. We’re hard-wired against change, so the whole idea of embracing it at pace in stressful environments is a recipe for chaos in the human mind. It’s unsustainable.
So, when growth comes, it can often feel rapid, unstable and create a lot of uncertainty amongst the team. Cracks appear, communication breaks down, and leadership are at a loss with how to fix it.
In 2020, business and leadership coach Caroline Canty set up Craft Coaching with the aim of tackling this issue. She had the vision of “Sustainable Tech Sector Growth” – supporting digital and tech companies to set themselves up for scalable growth.
She wanted to help their teams to build resilient high-performance mindsets, adopt a coaching culture at leadership levels, and use her years in business development to improve the scalability of their revenue generation tactics, putting sustainable systems in place.
All of this would help reframe change as something exciting, and a natural, organic part of being in a fast-paced industry.
In this film, you’ll hear more from Caroline, her clients and partners, about the true state of the digital sector, a surprising skills gap that’s fast-emerging, and how Craft is helping the industry to truly thrive, rather than burn out.