The Power of Social Media for eCommerce: Why Paid Advertising is Essential

The rise of social media over the past decade has not only made a huge impact on our lives, but also transformed the eCommerce and advertising space. It takes a lot more than a simple plan for brands to get the visibility and engagement needed to succeed in the market. Social advertising offers companies a possibility of connecting to their customer-base, standing out as a crucial part of ensuring success. In this blog, I’ll explore why social media is a non-negotiable for eCom and how paid ads can amplify its benefits.

Social Commerce

An eCommerce business cannot be successful in this era without evaluating their social media presence. With platforms like Facebook, Instagram, and TikTok, consumers are wanting to connect with brands on a much deeper level and don’t want to be just sold to, so you have to use each platform in a way of connecting with your audience differently.

Its crucial for eCom brands to harness the possibilities offered by social media, such as the connection with customers, allowing them to highlight their products and build a community around sharing and merging user content and marketing content seamlessly. This helps establish a unique brand identity, which resonates with the audience, building trust and loyalty, which in the end results in more sales. Social platforms also offer an insight into customer habits and behaviours, allowing businesses to tweak their strategies to consumer demands.

The Unharnessed Power of Social Media Ads

Sure, posting on your social is important, but what about reaching people who don’t follow you? This is where your paid social activity comes in, the perfect tool to reach a wider audience, spread throughout various demographics, with different interests and traits. Paid social ads help you reach these groups and ensure the message you present resonates with them.

5 Benefits of Social Ads

1. Increase in Reach and Visibility: Paid ads increase reach outside of the followers group. Targeting viewers who aren’t aware of your brand can introduce them to your products to new customers.
    
2. More Targeting Options: Social platforms let you tailor your targeting strategy and reach a specific customer niche, based on their demographics, interests and online habits. Through this, you can reach people who are most likely to convert!
    
3. Results You Can Measure: Running social activity doesn’t leave you blind but offers the possibility to constantly track and measure performance, allowing you to tweak as you go until you maximise your results and make sure your budgets are utilised effectively.
    
4. More Engagement and Conversions: Social ads are designed to capture attention and invite to act. It may be clicking to website, buying or signing up for an email list. There are many possibilities of different actions you encourage the viewer to take.
    
5. It’s Cost-Effective: With the options to set budgets and tweak bids, you can control how much you spend while you optimise campaigns to maximum impact and high ROI (return on investment)
    

So, why is Paid Advertising Essential for eCom Growth?

We live in a digital era. Having an online store alone is not going to cut it. ECom businesses must actively work on engaging their audiences, and there simply isn’t a better way to do that than through social. Investing in ads, you can ensure your visibility in what is an extremely saturated market. Even better, your paid social activity can be combined with other channels, such as SEO and PPC. When used together, you can create a very strong marketing campaign which drives growth and results.

Is Your eCom Business Paid Social Ready?

Social media is no longer optional for e-commerce businesses, it’s a necessity. However, to truly harness the power of social media, investing in paid advertising is crucial. Here at Space & Time, our Paid Social team works on giving e-commerce clients the ability to reach new customers, engage more effectively with their audience, and achieve measurable results. In a competitive e-commerce landscape, those who leverage the full potential of social media, particularly through paid advertising, are best positioned for success.

If you’d like to read more about social channels, visit our page here.