Content marketing costs 62% less than traditional advertising and generates three times more leads, making it essential for building brand awareness, generating leads, and fostering customer loyalty.
Enterprises must ensure they have the right tools and teams in place. Investing in a content hub, DAM system, and a robust CMS is crucial. Automation tools can streamline processes, maintaining consistency and efficiency.
A diverse team is vital, encompassing roles such as content researchers, writers, editors, designers, videographers, SEO analysts, channel strategists, and project managers. Regular quality assurance checks are essential to manage content production effectively.
Updating older content with relevant keywords and new ideas can boost SEO success and content growth. Visual and video content are particularly engaging, with video content reaching 92% of audiences and comprising 82% of global internet traffic. Including videos on a website can increase the time spent on the page by 88%.
While AI can improve efficiency and content quality, it should complement human creativity rather than replace it. Google’s algorithms penalise AI-generated content, emphasising the need for original and authentic material.
We provide expert guidance to help enterprises develop a robust content marketing strategy, ensuring high ROI and effective digital engagement.