Enhancing a brand’s online presence goes beyond traditional strategies, and many marketers in various sectors, including travel and tourism, are underestimating the potential of effective digital planning. Understanding the significance of optimising an organisation’s website for search engines is key to increasing sales and brand awareness.
In a world where 45.1% of clicks on search results originate from organic searches, the importance of optimising websites for search engines becomes undeniable. Securing a place on the sacred first page is crucial, considering that less than 1% of users venture to the second page. This digital marketing technique can act as a virtual spotlight, ensuring content is prominently showcased for all to see.
Moreover, with a staggering 5.44 billion unique mobile phone users worldwide, mobile optimisation is no longer a choice but a necessity. Adapting strategies for mobile audiences is not just a best practice; it’s an essential component of a comprehensive digital strategy, especially in highly competitive sectors like airlines. Discover 9 aviation SEO tips to ensure your brand stands out.