We were approached by Balfour Beatty to design, produce and animate a short explainer video. It was aimed at internal and external stakeholders to discuss how, as a country and organisation, they ‘Build Back Better’ through decentralisation of power and budgets to local decision makers.
The animated video was to be used on social media channels in tandem with a press release and needed to follow previous explainer videos in style and pace.
We respond to our client’s animation or explainer videos by providing the full creative direction for the project and due to the nature of explainer videos being very cost-heavy to amend, once we get to animation, we follow a tried and tested, methodical approach, giving the client ample opportunity to feed into the process and work with us collaboratively to ensure the flow of the video is correct.
We start with the final script and source several Voiceover actors to do a sample recording, commissioning the preferred actor when required.
The team then sit down and work with our scamp artist, brainstorming how each scene can be visualised. We then create a storyboard annotated with the script, for proof of concept and approval.
Once we have this, we take the storyboard to the Mac and create a more detailed version, demonstrating transitions and style. This allows for detailed feedback and ease of amending.
Once we have approval of the visuals, we proceed to animation which typically takes us a week for a project of this nature.
What we did:
- Storyboarded the animation with concepts to visualise the Voiceover.
- Source and commission a voice over artist.
- Created graphics in line with BB visualise brand style.
- Animated the final piece.
- Created accurate sub-titles.
- Provided the client with snippets of the animation for social media use.
The end result was an engaging and visually pleasing explainer video which the client was thrilled with.
CreativeIndustry
Paul Grogan
Agency Founder, Think!
I’m the Managing and Creative Director of Think, an independent creative agency based in Manchester with a London office.
With more than 29 years’ experience in the creative industry, I have worked across branding, design, digital, marketing and photography, helping organisations solve complex communication challenges through clear thinking, strong ideas and commercially focused creative work.
I founded Think after a long career in Manchester agencies and remains closely involved in the strategy and creative direction of the business. My approach is deliberately hands-on, with a strong belief in senior involvement, direct client relationships and creating work that delivers meaningful results rather than simply looking good.
I have worked with clients ranging from ambitious SMEs and charities to national and international organisations across construction, professional services, heritage, public sector and not-for-profit sectors.
Alongside my agency work, Paul is also a professional photographer and an Associate of the British Institute of Professional Photography. He has a particular interest in the relationship between creativity, technology, brand and the changing ways people discover and interact with organisations.
Contact me at paul@thinkdesignagency.co.uk
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