It is key for digital teams to have a clear road map and understanding on how their company’s investment into a commerce platform will be returned. This can help keep confidence in the solution high after an initial investment. It is also key in the early stages of a digital transformation when trying to get stakeholders on board with your team’s strategy.
Relying on legacy and expensive platforms can hinder users’ experience. Ultimately, decreasing the likelihood of purchasing your businesses services and/or products. Addressing common problems and negatives of using a solution that doesn’t match your organisation’s ambition from the source prevents the need for future reinvestment. Naturally, this also allows the platform’s capabilities to scale with your brand’s growth.
If your business’s commerce team is evaluating their current platform, discovering more about the leading Optimizely Commerce is a great start to learn what is becoming the digital standard for both B2B and B2C Commerce.