Artificial Intelligence within the digital experience platform market can be used to increase security levels with ‘Fraud Detection’. The software is able to scan and pick up different forms of activities that can be viewed as fraudulent activities. Including:
Fake Reviews
Account Takeovers
Payment Fraud
Increased security is just one area that artificial intelligence can improve in all sectors.
Content marketing is another area where AI has the potential to help struggling organisations get their content marketing strategy up and running. Small internal teams are able to use the AI within their content platform and kickstart production levels, using the software to maintain a level of efficiency search engines will reward.
Artificial Intelligence is here to stay. Digital leader and Optimizely expert, Glenn Stewart goes into fine detail of the full potential that Optimizely AI in digital marketing can have.