Using experimentation marketing to improve UX design can increase the chance of conversion up to 400%. Providing your organisation’s site users with a better experience can increase the chance of conversion and it can help make returning users convert when being successfully remarketed to.
58% of companies incorporate a form of experimentation marketing with improving CRO as the top priority. A/B testing is proven to be the most effective tactic to combat this. Many companies are currently using a software (Optimize) that is set to expire in September 2023 and now need to find a replacement.
This gives organisations the opportunity to upgrade their experimentation capabilities at a discounted price. With Google Optimize sunset round the corner existing customers can access a reduced cost for an Optimizely migration ahead of the deadline.