Traditionally, agencies have marketed the services they offer through credentials and pitch decks which reel off the services they offer. But as clients become more sophisticated, agencies must adapt to become a strategic partner rather than simply a contracted service provider.
Making that mentality shift in agency sales teams will help agencies to scale and give them greater senior access with clients.
In this episode of the Waypointers podcast, Maddy Cooper, Founding Partner and Chief Commercial Officer at Brilliant Noise joins Steven Mallon, Director at Waypoint Partners, to discuss her experience and the benefits that have come from changing the sales model of her agency.
Listen to Maddy on Spotify or wherever you get your podcasts:
Selling solutions, not services: a new model for agencies
Spotify / Apple Podcasts / Amazon Music
GrowthStrategy
Waypoint Partners
Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors. From progressive start-ups all the way to realising value, we deliver authentic, actionable advice to support every stage of your growth journey.
Growth Advisory
Using our knowledge and experience of strategically growing businesses in the creative, marketing and technology sectors, we ensure we grow you in the right way to build long term value. Our highly experienced team have grown agencies for sale themselves, they know how to unlock growth and performance and will help you tackle the challenges you’ll face along the way.
Please contact phil@waypointpartners.co.uk if you’d like to find out more – or visit our website at www.waypointpartners.co.uk.
You can also subscribe to our free Waypointers podcast and listen on Spotify, Apple, Amazon Music, or wherever you get your podcasts.
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