Over 93% of people on the internet are social media users. Working with this channel is a cost-effective and efficient way to increase brand and content visibility alongside attracting potential employees or customers to the company. A free-to-use and direct channel is ideal for clever remarketing that adds a new touchpoint and can potentially contribute to conversions.
With the ability to also use paid routes on social media, organisations can force their way onto the feed of relevant audiences from the over 4.5 billion active social media users. This gives organisations two potential routes to heighten brand visibility on one channel.
With the number of users actively growing by an average of one per cent per quarter when compared to the previous, social media is a must-have channel for all ambitious organisations. Learn 6 other recommendations for your digital marketing strategy for insurance companies.