80% of search engine users look beyond paid ads and scroll straight to organic rankings. Internet users turn to and trust the pages that have organically worked their way to the top of Google’s first page, showing the importance of a rigorous search engine strategy.
Over 90% of live pages receive no organic traffic, preventing this from happening to your organisation’s content is vital to achieving a return from the time spent on its creation. Making sure the digital team optimises the site, articles and assets will work towards preventing this.
Increasing traffic is just one of the returns that SEO for insurance companies brings. Discover five more in our article where we share the benefits of a low-cost marketing strategy all ambitious businesses should be utilising.