If the past few years has taught us anything, it’s that online businesses are thriving. Whether you are already set-up or you are launching something new this year, learning how to sell online can be slightly daunting.
However, once your website is up and running you can reach a wider audience, gain new customers, and grow your business faster.
So, whether you are a brand-new startup or a fully-fledged organisation, this guide will tell you everything you need to know about selling your products online.
Photo by: Samantha Borges | Unsplash
While most people love the thought of working from home and making their own hours, there are numerous other benefits of selling products online:
Now that we’ve peeked your interest with a list of the benefits, read on to find out just how easy it is to get set-up and start selling online!
When you launch your online store, you want to be in a position to accept customer payments without any hitches. The best way to do this is offer a range of payment options for your customers, making it as convenient as possible for them to buy your products.
A great online payment solution is SumUp. With SumUp, you can accept a wide range of payments whether you’re online, in-store, or on-the-go. SumUp is all about convenience for the customer and ease of use for the seller. If you want an online payment solution that will help you sell products more easily, be sure to do your research as many providers vary in fees, contract length and set-up costs.
Too many businesses selling online fail, before they really get things off the ground, because they haven’t developed an online marketing strategy. If you want your online business to sell well and succeed, you need to have a plan that outlines exactly how you are going to promote your business effectively and attract more custom.
A few great ways you can do this are:
For more tips and advice on how to promote your business online, check out Entrepreneur Handbook’s list of ‘60 ways to promote your business’.
More consumers than ever before are shopping online from their mobile devices. In fact, over 60% of searches online come from mobile devices. So, if you want to sell more products online, it’s important your store works on a mobile. Customers must be able to easily browse and buy your products, make payments, and leave reviews from their mobile phone.
Photo by: Daniel Romero | Unsplash
Having a mobile responsive online store isn’t just an option – it is a requirement in order to successfully grow your business. It helps increase your visibility online, which in turn means more visitors to your website and higher chances of successfully driving a sale!
You would be amazed just how much product photography can affect the success of a sale. We live in a digital world and thanks to apps like Instagram and TikTok, we are an image-centred society.
Photo by: Szabo Viktor | Unsplash
According to Justuno, 93% of consumers consider product photography the key deciding factor in a purchasing decision. So, having great quality photography can make all the difference to your sales!
Below are a few ways to achieve high-quality product photos:
One eCommerce study discovered that around 20% of online purchase failures are the result of unclear product information.
When people shop online, they want to find out everything they can about your products. The words you use to sell your products online can make or break your sales success. Don’t use generic descriptions but work to make your products pop!
Below are a few things to try when writing your product listings:
The best way to see your online sales increase is to build trust with your customers. Positive reviews tell potential customers how great your products are and how trustworthy you are as a seller.
In fact, according to a study by Dimensional Research, 90% of consumers reported that positive online reviews influenced their decision to buy a product.
Gaining positive online reviews from your customers is a great way to sell more products, promote to a wider audience, and attract more customers. The best way to gain more reviews is to ask all your customers to leave a review every time they make a purchase.
One of the best ways you can help your online business succeed is by constantly working hard to improve. Immerse yourself in the online world of eCommerce and you will find it easier to stay ahead of your competition.
In this digital age, it is more important than ever not to become complacent. You must be adaptable, always improving your online business to more effectively meet the needs of your customers. Do this and you will sell products easily and successfully.
We hope this guide has given you some great tips to help you get started selling online. Ecommerce is a fantastic way to make extra cash, develop a business, and potentially build to having a full-time income. By following the advice above, you will be selling easily online in no time.