The generation of digital natives are not quick to trust so building relationships with potential and existing customers is vital for conversion and reconversion. With the incorporation of technology that allows two-way communication in real-time, users feel a more genuine connection and have a sense of value.
With the capabilities of technology growing, features such as conversation marketing, personalisation and split testing are becoming a necessity for organisations to compete. Many companies have invested heavily into a digital promise that was never quite delivered. Finding the solution at a fair cost that delivers on all the requirements from the 2023 digital requirements is vital.
There is a broad range of aspects that should be included into a successful future-proof road map. That is why we are sharing 7 top digital marketing trends to consider for the year ahead.