If you want your business to make money and grow, it goes without saying that you need more traffic to your website. More traffic means more customers, which in turn means more sales.
Driving customers to your website is crucial for business growth and success. There are many ways you can drive more customers to your website and in this article, we are going to look at some of the best.
Search Engine Optimisation (SEO for short) is all about making your content the best it can be so that it ranks well in Google. And the higher you rank; the more traffic will follow.
Optimising your website for SEO is all about targeting your industry keywords so that when users type a query into Google, your page pops up. If you want to drive more customers to your site, on-page SEO is essential.
Google ranks websites based on how relevant they are to user search queries. This is where effective link building strategies are so essential. Link building by guest blogging is a great way to increase your backlink profile. The more links your website has from authority sites, the higher Google will rank you in the search results.
Securing a guest post on a reputable site is a great way to achieve this, in Hive19’s Guide to Link Building we support this in saying, “Backlinks are crucial to how Google finds, indexes and ranks your website. In order to help search engines locate your page, and classify it correctly – its relationship with other websites are absolutely critical. High quality links from niche-relevant websites are the currency that helps drive improved rankings and greater traffic levels.”
Not only does link building showcase your brand to a whole new audience, but it tells Google that said website values what you have to say and points to you as an industry authority. Link building is an invaluable tool when it comes to driving more customers to your website.
It’s taking over the internet. Paid search advertising is one of the most effective ways to boost traffic to your website. Paid ads get your brand in front of new audiences. They appear at the top of search engine results and look similar to organic listings; except they are labelled as ads.
Paid search ads are based on the keywords users are searching that are related to your business. You pay for every click on your ad. This is why paid ads are called pay per click ads. If you are hoping to increase traffic to your website, paid search advertising is a great option that often sees fast results.
It’s not enough to have a great website, a brand that you’re passionate about, or content that you’re proud of – you have to share it with other people. One of the best ways to get your brand noticed and increase traffic to your website is to get active on social media.
Create live videos for Instagram, share snippets of content on Twitter, promote your products on Pinterest, and connect with business owners on LinkedIn. Being active on social media is a great method of driving traffic to your website. If you’re not utilising it as a marketing tool, you should be.
People love to read and watch interviews of people they admire. Interviews are a great way to drive customers to your website and increase engagement. request an interview with experts in your industry. And often, they will say yes!
The interview can then be posted on your site and promoted on social media. Not only will this boost traffic, but the interviewee will likely share your content with their network as well – expanding your reach and increasing brand visibility.
When a user clicks on your site, you have less than 2 seconds to engage them. If your site is slow loading, poor quality, or not optimised for mobile, you could see most of your traffic leaving very quickly.
Your website should be built responsive. The faster loading, the better. The easier payments are, the better. The more optimised for mobile, the better. Your site should be quick to access, easy to navigate, and engaging. Without these things, people won’t hang around for long. People are attracted to websites that are fast loading, functional, and engaging. If you achieve these things, you will see more traffic, higher conversion rates, and improved engagement levels.
Google Analytics is an invaluable tool for business owners. It collects and evaluates invaluable data from just about every corner of your website, from the most popular pages to visitor demographics. And it’s one of the best ways to find out what’s working well and what isn’t.
Taking the time to examine your site’s analytics data is a great way to increase traffic as well as inform your promotional strategies. Are people responding to the video on your homepage? Are they engaging with your content? Which pages do they click on most? Which calls to action have the most conversions? All of this data is a great way to see where your traffic is coming from and where it’s going. You can also use this data to further your marketing efforts and drive even more traffic to your site.
Video content can be an invaluable asset when you’re looking to drive more traffic to your website. Video content is engaging for visitors and easy to digest, making a fantastic marketing tool and an excellent way to grab and hold the attention of your audience.
As marketers embrace its many uses and benefits, video content is becoming more widely available. Most top-performing sites have at least one video on their website, whether animated or otherwise, that helps site visitors engage quickly with their brand. And if you want to increase traffic, encourage brand engagement, and boost social shares, you should consider video content marketing, too.
Influencer marketing involves connecting and building relationships with influencers in order to show your brand off in front of new audiences. Influencer marketing lets you increase people’s trust in your brand by leveraging the trust influencers have already formed with their audiences. When an influencer promotes your company, you will get to enjoy the benefits of all that referral traffic.
Influencer marketing is effective, it’s organic, and it’s one of the fastest ways to boost traffic to your site. There are many ways to work with influencers – from gaining their feedback on your products to sending products for review. If you want to drive more customers to your website, influencer marketing is a fast and effective method.
Content marketing is an effective tool for driving traffic to your site. From blog posts and reports to infographics and videos, there are endless types of content you can generate that help your business generate more traffic and boost growth.
High-quality, valuable content is relevant and interesting to users. It provides solutions to problems they have been looking for and Google ranks it highly as a result. The higher quality your content is and the more relevant to users, the more traffic it will drive to your site.
As you can see, there are many ways to drive more customers to your website. But perhaps the most important is to build a website that provides real value. Whether it’s through targeted ad campaigns, link building strategies, content creation, or influencer marketing, providing real value is the best way to increase traffic and drive more customers to your site.