Over 50% of smartphone users discover a new organisation or product via mobile search. That’s billions of people that could be actively looking for a business just like yours. Ensuring that your organisation’s website is optimised and built in line with SEO best-practice is key to being the most visible brand in Google search engine results pages (SERPs) for your market and driving relevant traffic to your site.
There’s several things organisations can do to improve their SEO performance, from well-structured URLs, responsive design to including the essential meta data. For busy marketing teams this can be helped with a digital experience platform that has the necessary fields and tools already in place to quickly and consistently optimise their website. Uncover more about Optimizely SEO capabilities.