Whether you’re selling cars insurance or physiotherapy, consumers expect the businesses that they engage with to tailor their experiences to their preferences. 71% of customers have reported that they are annoyed when their shopping experiences online aren’t personalised. A clear signal to marketers to invest in personalisation technology for their customers, if they don’t want to be overtaken by the competition.
Find out what makes Episerver Commerce Cloud (now Optimizely) a favourite for B2B and B2C marketers to elevate their shopping experiences.