The cost of moving your website away from Sitecore

As a Sitecore Platinum Partner, all too often we hear brands complaining about Sitecore:

– We’re not sure how to enable Sitecore behavioural or geo-IP personalisation.

– We’re unsure how to get started with Sitecore marketing automation.

– We don’t know how to set up Sitecore goals and engagement measurement.

– We  haven’t been shown how to use Sitecore path analyser.

Faced with these seemingly impossible tasks, brands get frustrated with Sitecore as their website platform, and start to look around for a different one.

The clever companies realise that these problems are not caused by having Sitecore. They’re due to the lack of expertise of the brand’s incumbent Sitecore agency.

What the brand really needs is a Sitecore partner that knows Sitecore inside and out, and help them make the best use of all its marketing tools and features.

For brands using Sitecore as their website platform, moving their website away from Sitecore could actually cost them more money in the long run…