Disruption and change are the norm. Another week, another new banking app or fintech company hits the market. And everywhere you look in the financial services press, another article mentions AI, chatbots, or blockchain.
Codehouse recently hosted an event bringing experts from academia and agencies together with brands across the financial services marketing community, to discuss how finance organisation need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what their brand offers becoming too wide to cross.
What we found is that the opportunity for financial services brands is in the micro-moments – the influential decision and trigger points that make the difference between winning or losing a customer.
Read more about winning the micro moments to win customer for life…