We are in the content age. We are bombarded by brands creating and curating content on a daily basis. Marketers focus on creating engaging content, to better connect with (and convert) customers. By creating something truly unique, there is an opportunity to stand out from the crowd.
A couple of years ago, everyone said the same thing about personalisation. Highly targeted personalisation is a core part of the customer experience. Yet, more than a third (38%) of businesses are not offering any personalisation. Others are struggling to realise it in an intelligent and scalable way.
When a brand offers a personal experience, the customer is more likely to engage and convert. Personalisation is powerful and offers many benefits for your brand. In this blog, we look at why you need personalisation as part of your strategy:
Read the full blog:
7 Ways Personalisation Will Boost Your Marketing
We know that personalisation has moved beyond the basics.
It offers a range of tangible benefits that can successfully impact sales growth. It has the power to increase conversion rates, average order value and customer lifetime value. For marketing teams, it enables more effective use of budget and delivers improved ROI.
For this reason, implementing next level personalisation is a business priority.
This article was originally published at www.relativityim.com on 1 November 2018. Read the full article here.
Relativity Intelligent Marketing help businesses to identify and connect with their most valuable customers, through data management, customer strategies and analytics.