47% of B2B marketers will outsource their content creation. That’s a lot. And it turns out there are significant benefits to doing so.
Content has dominated the marketing world for many years, with E-E-A-T-focused copy often ranking highest in Google search results, gaining brands more visibility and traffic.
But content creation takes time. It takes strategy. And it takes a little bit of writerly magic to really engage audiences.
Most businesses don’t have the time or resources that quality content creation needs. So, here are 7 reasons why UK agencies should consider outsourcing their content needs.
It all starts with online authority. If your website can’t be found online, your customers won’t know you exist. It’s as simple as that.
Sure, you might have a Facebook page or post flyers through doors in your town. But ultimately, having a strong online presence is where it’s at.
However, whether you’re just starting out or your business has been up and running for years, finding the time to dedicate to your online presence is nearly impossible. You know what they say — the cobbler’s children have no shoes. In other words, when you run your own business you spend all your time nurturing client websites and often neglecting your own.
Sharing industry news, writing and optimising key landing pages, and creating long-form guides are an extremely effective SEO strategy for building authority online. But it takes time that, as a business owner, you don’t always have.
Outsourcing to a specialist copywriting service provider is an excellent way to ensure you’re consistently publishing quality and engaging content that is building your online authority, without putting pressure on internal resources.
Have you ever spelt a client’s name wrong or written ‘kinda regards’? We’ve all been there. It’s embarrassing but usually you can laugh about it later. The less funny side is that it can suggest a lack of attention to detail. It can also show a lack of care. This can harm your business reputation.
You want to display quality and accuracy in everything you do. This includes the content that you write. A professional content writer can craft their copy according to the tone and style the content requires, delivering a well-executed piece that expertly captures a brand’s tone of voice and is free from errors and mistakes.
Outsourcing your copy requirements helps you maintain professionalism across a variety of written mediums and avoid errors that can negatively impact your business efforts.
In a digital world, standing out and doing something new can be challenging. Unfortunately, not every client you work for runs a skydiving company or leads expeditions through the rainforest. And so, writing something new that engages audiences can be difficult.
This is where outsourcing content creation can be hugely beneficial. Experienced content writers can generate unique and engaging articles, even for over-saturated industries where inspiration might be running dry.
By outsourcing, you’re not just gaining access to a talented writing team, you’re presenting your clients with unique angles on well-known topics.
Well-written copy takes time to produce. When you run a business, your time and resources are often stretched in numerous directions, causing the quality of the writing to suffer. Instead of rushing through copy, consider outsourcing content marketing to a team that can manage the whole process for you.
When the burden of content writing is lifted, you can focus your attention on more pressing matters, such as improving your internal processes, strengthening your existing products or services, or expanding into new markets. With the copy taken care of, you can focus on what you do best.
Hiring employees in the UK can be a lengthy and costly process. There’s a lot to consider, from recruitment paths and training to human resources and finances. For many businesses, especially SMEs with limited resources, hiring an in-house copywriter just isn’t financially viable.
Outsourcing to a content writing agency is a great way to manage your copywriting needs while keeping overheads low. There’s no need for training. Outsourced copywriters are ready to write, saving companies with limited time and resources.
When you outsource copywriting, you pay for the copy you need. Whether you’re having to scale up your copy production to meet increased demand or scaling back during quieter periods, outsourcing is an excellent way to cost-effectively scale your output even during times of change.
Like, seriously specific.
Do you need a writer who knows a lot about turtles? Every client you work with requires a writer who understands their industry inside and out.
Professional content writers have in-depth knowledge of a wide variety of industries. They know how to carry out research, gather information, and source relevant statistics to back up what they’re saying.
This type of knowledge and experience is invaluable, allowing you to provide accurate and engaging evergreen content, no matter how niche their industry is.
Businesses looking to grow their online presence and authority should aim to post on social media 3-5 per week. In theory, that’s great. You write a couple of posts every week, manage the replies, and see your business grow.
However, in reality, you manage it for a couple of weeks before a new project takes precedence or you launch a new service that takes up your time and attention. Or perhaps you just run out of things to say.
Outsourcing your social content, such as email newsletters, social media posts, and pay-per-click advertising to a professional team can be a real game-changer. Professional copywriters are skilled in many different writing styles and formats. They know how to engage audiences and can create robust content strategies that maintain consistency, helping you put your best foot forward.
Content outsourcing is a cost-effective business strategy that will help you stay competitive and relevant in an oversaturated digital landscape. All the best agencies are doing it and with the many benefits we’ve listed above, it’s not hard to see why.
If you’re looking to grow and develop your business in 2025, consider outsourcing your copy requirements to see what a difference it makes. It could be a game-changer!