For healthcare organisations, nurturing leads – guiding people along a healthcare journey that builds a relationship, helps educate and inform, and persuades them to become customers – is vital.
Increasingly, healthcare consumers expect personalised advice, care, and support. Healthcare providers are creating solutions to gather more user-generated data to offer customised services, and producing wearables to monitor health, and influence the course and choices of care.
Savvy healthcare organisations know they need to invest in digital channels that can guide well-being, and capture the necessary data to improve treatment and health.
But before all that, they need to turn that lead into a customer. Here’s our 5 steps to effective lead nurturing in healthcare.