The conflict between sales and marketing teams in B2B brands is a battle as old as time. It can cause anguish, bad feeling, and affect revenue potential.
How can brands ensure teams work together more effectively to deliver better business results?
Numerous reports have shown that when B2B sales and marketing teams work more closely together, in synergy, and without conflict, business results can improve.
But where do you start to fix the problems?
Read 4 ways B2B brands can better align sales and marketing.