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When it comes to digital transformation, empowering your people to think customer first and letting them make decisions to match, is just as important as the technology.
The events of 2020 have driven unplanned change for individuals and businesses alike. Whether it’s been altering business approach, introducing new products and services, or adjusting to working remotely, the Covid-19 pandemic has forced organisations to take stock and accelerate their digital transformation plans.
One thing this year has taught us is that relationships matter; human contact matters. And this is absolutely the case when it comes to digital transformation.
Your digital transformation plans will go nowhere without effective people engagement, both with internal stakeholders and customers.
Whatever the focus of your organisation’s digital transformation programme, it’s imperative that you engage people before investing in technology in order to get the best results. Doing so will ensure that the digital transformation you undertake will be more efficiently implemented, have greater visibility, and be of more benefit to both your organisations and your customers.