Over time, an organisation’s web presence increases. It can unwittingly morph into something wild and unkempt. Lots of sub-domains or ‘sub-websites’ appear, seemingly out of nowhere, created by local teams to promote a new product, drive a campaign, or similar.
Many organisations can end up with a twisted, complex web presence that can easily spiral out of control.
Here’s our three tips to ‘un-spaghetti’ your digital customer experience.