The European Inventor Award (EIA) is one of the most prestigious innovation awards in Europe, honouring individual inventors and teams of inventors whose groundbreaking inventions provide answers to some of the biggest challenges of our time.
The EIA event and the accompanying campaign aim to reach a wider target group beyond the circle of researchers and to raise awareness of the importance of innovation and to position the European Patent Office as an important institution for innovation and development in Europe.
As the lead digital creative agency of the European Patent Office (EPO), 1000heads was tasked with designing and executing the communication campaign for the EIA 2023 in a way that does justice to the ”creativity and innovation that represents the prize itself”.
Our challenge was to develop innovative digital communication experiences and social-first storytelling, generate hype around the event and inspire the next generation of inventors.
1000heads developed the brand communication platform ”Tomorrow Shapers”.
The starting point of the idea was that it is easier to change the world than is often assumed. ”Tomorrow Shapers” celebrates the determination, perseverance and resilience of researchers and inventors from around the world, showcasing the power within everyone to drive progress.
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