What Contentful’s acquisition of Ninetailed means for you

Following the launch of Contentful Studio, Contentful are continuing to bolster their personalisation offering with the acquisition of Ninetailed, content personalisation and experimentation specialists.

The merger combines the powerful composability of the Contentful platform with an API-first architecture, backed by generative AI and high-speed content delivery to equip marketers with cutting-edge tools to streamline workflows and boost user engagement – all within a single platform. 

What does this mean for Contentful users?

Contentful’s acquisition of Ninetailed has significant advantages for digital professionals using Contentful or looking to add the leading headless CMS platform to their technology stack. The integration of Ninetailed’s AI-driven personalisation technology into Contentful’s platform enhances the users’ ability to deliver data-driven customer experiences at scale. This allows Contentful users to create, experiment with, and optimise content across channels, without the need for complex processes or developer input.

This is especially great news for marketers, who can now set up streamlined workflows and enjoy more efficient content creation, while also conducting experimentation and monitoring real-time performance directly within the Contentful platform.

Following Contentful’s recent launch of Studio, the platform is continuing to support low-code tools, making it easier for marketing teams to craft personalised content experiences, while technical users can still leverage the powerful API-first architecture of the Contentful platform. Additionally, the acquisition brings enhanced capabilities in data integration and generative AI. Ultimately, Contentful users will benefit from a more comprehensive and scalable solution for creating personalised customer journeys, allowing them to drive meaningful engagement and improve business outcomes.

How can Candyspace help your business?

As a Silver Contentful Partner, Candyspace are expertly positioned to help businesses to unlock the full potential of this integration. We design, build and optimise web and app platforms for a number of Contentful customers including ITV, Alation and Coherent Digital.

Director of Technology, Adam Davey commented, “This is an exciting acquisition by Contentful and is very much the missing piece of the puzzle for the API-first headless content management systems space. By integrating AI-driven personalisation with composable architecture, Contentful are empowering marketers to create hyper-targeted content at scale without sacrificing developer flexibility. This move could significantly accelerate time-to-market for personalised campaigns while improving ROI across the board.”

Looking to start a conversation around what this means for your business? Book a meeting with one of our digital experts.