Written by Alexandre Hoffmann
Myth: Schema markup is just for e-commerce and local businesses.
Busted! Especially in B2B, where competition and invisibility are best friends, schema markup can be a game-changer.
Why it matters for B2B:
The bottom line: Schema markup might be the secret weapon your B2B website needs.
You: B2B marketer, drowning in a sea of content. You pump out amazing stuff, but crickets… Your target audience? MIA.
Schema markup to the rescue!
This isn’t some SEO jargon monster. It’s your secret weapon for:
While e-commerce sites focus on products, B2B websites showcase expertise and solutions. That’s why specific schema markup is crucial for B2B success.
For B2B websites, organization schema markup is a must-have. It’s like a flashing neon sign for search engines, telling them exactly who you are and what you do. This helps them display your company information clearly, boosting your visibility and attracting the right leads.
Complex B2B products can get lost in search. Schema markup is your secret weapon to showcase them clearly, helping potential clients find exactly what they need.
Imagine you’re a B2B SaaS company in a cutthroat online battle. Product schema markup is your secret weapon.
It lets you display key details like pricing and reviews right in search results. This transparency is golden for busy decision-makers who need info fast.
More clarity = more clicks = more leads!
Standard search results don’t cut it for complex B2B services. Service schema markup is your knight in shining armour.
It lets you showcase your service details clearly in serach results, so potential clients instantly grasp what you offer. No more guessing games – just crystal-clear service descriptions that convert.
By using service schema markup, you paint a clear picture of your B2B services right in search results. This transparency is a game-changer. Potential clients instantly understand your offerings, leading to happier clients (and more leads for you).
Content marketing is king in B2B, but content hidden in search results is like a tree falling in the forest with no one to hear.
Schema markup is your secret weapon!
Article and BlogPost schema can turn your content into search superstars, featuring rich snippets with juicy details like images, titles and descriptions. This makes your content stand out, atrracting more clicks and leads.
Stop creating content that no one sees! Schema markup can help you dominate the B2B content jungle.
FAQ schema markup pulls your Q&A wisdom straight into search results. Now users get instant answers, building trust and encouraging them to dive deeper on your site for all the details.
Win-win! You provide value, they get answers fast and everyone’s happy.
Adding schema markup to your B2B FAQs might sound complicated, but it’s not! Many CMS platforms have plugins that let you deploy schema markup at scale.
Think of it as a magic sprinkle for your FAQs – easy to use, big impact on search results!
1. Schema Pro
Struggling with manual schema markup? Schema Pro is your knight in shining armour! This powerful plugin takes the hassle out of adding schema to your website.
Here’s why you’ll love it:
Ready to ditch schema struggles? Check out Schema Pro!
2. Yoast SEO
Yoast SEO isn’t just any SEO rockstar, it’s a schema whiz too! This comprehensive plugin automatically adds structured data to your pages, making it super easy for search engines to understand your content.
Here’s what you get:
Yoast SEO makes schema markup a breeze!
3. JSON-LD for SEO
This Shopify plugin by Little Stream Software is a schema rockstar. JSON-LD for SEO helps you speak fluent “search engine” by automatically adding structured data following JSON-LD standards.
Here’s why we love it:
Dominate search results with JSON-LD for SEO!
Mastered the schema basics? Get ready to supercharge your B2B website. Advanced schema types unlock even more value by giving search engines deeper insights into your offerings.
Think of it as adding superpowers to your website! Attract more leads and dominate search results with advanced schema features.
Positive reviews are gold for B2B credibility, but hiding on your website doesn’t do them justice. Review schema markup is your secret weapon!
It lets you showcase those glowing testimonials directly in the search results, boosting your social proof and grabbing attention from potential clients who trust the power of a good review.
More reviews, more trust, more leads for your B2B business!
Videos are hot in B2B marketing, but getting lost in a sea of content is not what you want. Video schema markup is your secret weapon!
This magic touch helps your product demos, webinars and testimonials shine in video search results. Think of it as a neon sign for potential clients, making your videos more discoverable and clickable.
More views, more leads, more B2B video success!
Here’s your cheat sheet on how to unlock the power of schema markup for your B2B website:
1. Content boot camp: Figure out your website’s MVP content – products, services, blog posts etc.
2. Schema magic: Use free tools like Google’s Structured Data Markup Helper or Merkle’s Schema Markup Generator to create the code
3. Code whisperer: Gently embed the generated schema markup into your website’s HTML, ideally in the <head> or <body> tags
4. Test: Use Google’s Rich Results Test to see if your schema is working. Fix any errors or warnings this test throws your way
5. Performance check: Keep an eye on how schema markup affects your website’s performance. Tools like Google Search Console can show if your click-through rates, search rankings and overall visibility improve
6. Schema evolution: As your website grows and you add new content, update your schema markup to keep things accurate and search engines happy
Remember: Consistent schema markup is key to dominating B2B search results.
Search engines are getting smarter and schema markup is the secret language they understand best. B2B voice search and AI assistants are booming and schema is the key to making them champions of your content.
Stay ahead of the curve:
Staying on top of schema markup is like having a secret weapon in the B2B search game. The more you use it, the more your website shines.
Below is a list of all the elements we have used for these examples, but you can find ALL the different schema types on the schema.org website.
@context: Defines the schema context, generally “https://schema.org”
@type: Specifies the type of schema, such as “Organization”, “Product”, “FinancialService”, or “BlogPosting”
name: The name of the entity (organization, product, service, etc.)
url: The URL to the entity’s webpage
logo: The URL to the entity’s logo image
description: A brief description of the entity
image: URLs of images relevant to the entity
author: Details of the author
@type: Indicates the type of schema (Person)
name: Name of the author
url: URL to the author’s profile
publisher: Publisher information
@type: Indicates the type of schema (Organization)
name: Name of the publisher
logo: URL to the publisher’s logo
contactPoint: Contact details for customer service or another point of contact
@type: Indicates the type of schema (ContactPoint)
telephone: Phone number
contactType: Type of contact (e.g., Customer Service)
areaServed: Geographic area served by the contact point
availableLanguage: Available languages for communication
sameAs: URLs to the entity’s social media profiles
founder: Information about the founder
@type: Indicates the type of schema (Person)
name: Name of the founder
foundingDate: The date the entity was founded
address: Physical address of the entity
@type: Indicates the type of schema (PostalAddress)
streetAddress: The street address
addressLocality: The city or locality
addressRegion: The state or region
postalCode: Postal code
addressCountry: Country code
numberOfEmployees: Total number of employees
taxID: Tax ID number
duns: DUNS number (Data Universal Numbering System)
vatID: VAT number (Value Added Tax)
parentOrganization: Details of the parent organization
@type: Indicates the type of schema (Organization)
name: Name of the parent organisation
subOrganization: Information about sub-organisations
@type: Indicates the type of schema (Organization)
name: Name of the sub-organization
url: URL to the sub-organization
department: Details of various departments within the organization
@type: Indicates the type of schema (Organization)
name: Name of the department
contactPoint: Contact details for the department
alumni: Information about notable alumni
@type: Indicates the type of schema (Person)
name: Name of the alumni
description: Description of the alumni’s role or contribution
award: List of awards received by the entity
memberOf: Memberships in associations
knowsAbout: Areas of expertise
affiliation: Affiliations with other organizations
serviceType: Types of services provided
areaServed: Geographic areas served by the entity
@type: Indicates the type of schema (Place)
geo: Geographic coordinates
members: List of key members and their roles
makesOffer: Details of services or products offered by the entity
@type: Indicates the type of schema (Offer)
itemOffered: Specifics about the offered service or product
priceCurrency: Currency of the price
price: Price of the service or product
articleBody: Full text of the article or blog post
headline: The headline of the article or blog post
alternativeHeadline: An alternative headline
datePublished: The date the content was first published
dateModified: The date the content was last modified
mainEntityOfPage: URL to the main webpage of the article or blog post
@type: Indicates the type of schema (WebPage)
@id: URL to the main webpage
keywords: List of keywords relevant to the article or blog post
wordCount: Total word count of the article or blog post
commentCount: Number of comments
interactivityType: Type of interactivity (e.g., Comment)
citation: References or citations used in the article or blog post
@type: Indicates the type of schema (CreativeWork)
name: Title of the cited work
url: URL to the cited work
isPartOf: Indicates a larger entity to which the item belongs
@type: Indicates the type of schema (Blog, WebSite, etc.)
name: Name of the larger entity (e.g., Blog, Website)
articleSection: Section of the article
aggregateRating: Aggregated rating information
@type: Indicates the type of schema (AggregateRating)
ratingValue: Average rating value
reviewCount: Total number of reviews
review: Information about a review
@type: Indicates the type of schema (Review)
reviewRating: Rating details
author: Details of the review author
sku: Stock Keeping Unit identifier for a product
mpn: Manufacturer Part Number
brand: Details about the brand
@type: Indicates the type of schema (Brand)
name: Name of the brand
additionalProperty: Additional properties of a product
@type: Indicates the type of schema (PropertyValue)
name: Name of the property
value: Value of the property
offers: Details of the product offer
@type: Indicates the type of schema (Offer)
url: URL to the offer
priceCurrency: Currency of the price
price: Price of the product
priceValidUntil: Validity date of the price
itemCondition: Condition of the item (e.g., NewCondition)
availability: Item availability status (e.g., InStock)
seller: Seller details
@type: Indicates the type of schema (Organization)
name: Name of the seller
sponsor: Information about sponsoring organizations
thumbnailUrl: URL to a thumbnail image
uploadDate: Date of upload
duration: Duration of the video
contentUrl: URL to the content
embedUrl: URL to embed the content
Forget the myth that schema markup is just for e-commerce. In today’s crowded online B2B space, it’s your secret weapon to stand out.
How schema markup wins for B2B:
Ready to supercharge your B2B SEO?
Don’t wait! Schema markup is a simple, effective way to get ahead. Plus, with plugins available, implementation is a breeze.
Get started today! We’re here to guide you through the process. Let’s chat!