Zizzi had been relying on promotions that had driven an influx of ‘deal hunters’ who had no interest in the brand, just the
discounts. Zizzi wanted to foster greater loyalty, particularly among a younger demographic.
The answer lay in Zillionaires’ Club, a new web app which used a circular model of gamification to reward users each visit, to increase the ‘level’ of reward with each visit, and to accumulate points to either use on a bigger reward or donate to their preferred cause.
Consumer: Silver