This February Super Bowl LIII was held at the home of the Atlanta Falcons – the Mercedes-Benz Stadium. This sports brand and their stadium feature twice in our latest run down of great sports fan engagement examples for some of the great efforts they’re investing in focused on their fans.
We’ve categorised our review by the 4 areas that make up the 360° fan engagement strategy that we advocate, based on location and timing.
Take a look at the full article to see what sports brands are doing best at their venues and making the most of digital: Winning Examples: The Best of Sports Fan Engagement