Over 55% of all websites use the same analytical tool that is tried, tested and proven across multiple sectors. Organisations who are not using the calibre of products to match their business and digital ambitions risk missing out on refining digital operations and giving themself a helping hand in increasing goals and conversions.
The most efficient digital teams use multiple analytical programs to refine findings. 39% of marketers that use upwards of five different tools have a higher chance of increasing digital results.
By making sure your organisation’s website solution is capable of containing multiple analytical tools is important to know before implementation. This will prevent potential technical problems in the deployment of code. Learn more about this topic in our article for Optimizely Google Analytics.