In the marketing communications sector, many successful agencies are built on their founders’ vision, energy, and relationships. That’s what drives growth, culture, and client trust.
But here’s the challenge: if the future of the business relies too heavily on one individual (or a small group), it’s not just the leader who carries the risk. It’s the entire enterprise.
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๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ฐ๐๐ง๐ญ ๐๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ข๐ญ๐ฒ. They need reassurance that their trusted team will still be there tomorrow.
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๐๐๐ฅ๐๐ง๐ญ ๐ฐ๐๐ง๐ญ๐ฌ ๐ฉ๐ซ๐จ๐ ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง. High performers are motivated when they see a clear pathway to leadership.
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๐๐ฎ๐ฒ๐๐ซ๐ฌ ๐ฐ๐๐ง๐ญ ๐๐จ๐ง๐๐ข๐๐๐ง๐๐. In M&A, a business without a succession plan will always be valued lower, or worse, seen as too risky to touch.
Succession isn’t just about preparing for the founder’s exit. It’s about creating resilience, protecting value, and ensuring the agency’s legacy extends beyond any one person.
That’s why succession planning is never an optional extra when we work with ambitious founders; it’s a non-negotiable step in safeguarding long-term value.
Have you stress-tested your succession plan? If not, the best time to start is today.