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Marketers that are striving to create a user experience that is going to convert and benefit their business need access to a plethora of data. Discovering which content, layouts or imagery resonates the most with their audience, or furthermore, specific segments of their audience is key to helping marketers improve their CRO and achieve their digital goals.
Using an optimisation tool that enables them to test and experiment in a variety of ways is essential. But how do the leading experimentation technologies stack up against each other? We compare Google Optimize and Optimizely to find out.