What is Pardot? An Introduction

Pardot is a powerful B2B marketing automation tool that works seamlessly with the world’s #1 CRM system, Salesforce.

With Pardot, you get:

• Lead generation – marketing tools to help fill your pipeline with a steady flow of high-quality leads.
• Lead management – discover who your most engaged leads are, and get in touch with them first.
• Email marketing – create beautiful automated email campaigns that engage and deliver.
• Sales and marketing alignment – sync with Salesforce CRM to ensure everyone’s on the same page.
• Artificial intelligence – exploit the power of AI to transform your marketing and sales efforts.

Learn more about Pardot.