Website personalisation is a continuous process which is continuously developing in line with an organisations goals and customers behaviours. However, the results from personalisation can be extremely lucrative with 79% of consumers only likely to engage with an offer if it has been personalised to reflect previous interactions with the brand.
Successful personalisation shouldn’t be creepy but it should give the customer a better online experience with the brand. Find out more about creating marketing personalisation campaigns with Sitecore personalisation.